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| June 24, 2017

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Apple acquires Swedish software startup AlgoTrim -

Apple acquires Swedish software startup AlgoTrim
Jason Leci

While reading about this, the first thought that popped into my mind was how Justin Hammer tried to combine Ivan Vanko’s expertise with his resources to bring down Tony Stark in Iron Man 2. Again, please overlook the overdose of the metal warrior this week.

I know it’s a ludicrous correlation but the essence at the center of it is true: Bigger player acquires a smaller one to fulfill its own purpose. With all this whimsical blabber out of the way, this does look like a shrewd acquisition on Apple’s part.


Better Processing = A better Phone

AlgoTrim, which has been in presence since 2005, is a software company that designs algorithms for lossless compressions of processing instructions in operating systems and applications. The function is to not only speed up processing but also reduces the usage of flash memory in RISC processors such as ARM and PowerPC. Its flagship product, the Code Compression Library, is designed to reduce the space used by the device firmware. The catch here is that AlgoTrim has been rigorously working in building codecs for Android devices so it would be interesting to see what they could do with the iOS in hand.

One thing seems certain, Apple’s imaging and camera technologies will surely benefit from this. What is intriguing about the whole acquisition is that Apple has been aware beforehand that AlgoTrim is involved in Android heavily and yet went ahead with it. Is this a sign of a change in emphasis or a step to further optimize Apple products? Well, only time will tell.