NCAA Men’s Final Four recorded for the first time in 4K Resolution
LG sparked the Ultra HD trend along with Sony when it launched its humongous 84” 4K TV. At the time, the question on everyone’s mind was – “What’s the point of having a TV with 4K resolution when you do not have any content to watch?!” and safe to say that it is still there.
Sony has been active recently with the launch of 55” and 65” 4K TVs along with 4K media player. And they do have a significant edge over their Korean rival in terms of content distribution thanks to Sony Studios. Simply put, having a production house that is well capable of churning out 4K resolution media gives Sony the upper hand on paper.
But LG’s latest initiative looks to oppose that belief. LG tied up with CBS Sports, Turner Sports and NCAA to record the NCAA Men’s Basketball Final Four Championship in 4K resolution. The content was available for viewing on 84” Ultra HDTVs in the interiors of Georgia Dome making it the first sporting event to be recorded in 4K. Senior Marketing VP James Fishler gleefully stated- “After being the first to market with Ultra HD TVs, it only seems fitting that we’d be a part of the first major U.S. sporting event produced in 4k.”
As far as I am concerned, this is a significant step in the right direction for 4K resolution programming and certainly underlines the manufacturer’s belief in Ultra HD as the new standard. Its also a strong indicator that more 4K broadcasting is on its way!